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Department of Viticulture and Enology


Kevin SmithKevin M. Smith
Wine Business and Marketing Lecturer

MBA Entrepreneurship, Craig School of Business, Fresno State

MA Linguistics, Fresno State

Office: Enology Building
Phone: 559-278-4867
Fax: 559-278-6619

Brief Introductory Statement:

Kevin Smith manages the business and marketing operations for the Fresno State Winery and teaches the winery business and marketing courses for the Department of Viticulture and Enology. After doing his Master's Thesis on the Fresno State Winery in 1991, Kevin left his position as a research analyst in the table grape industry to go help multiple wineries in the Paso Robles region launch and grow their business and marketing programs. He then went to become the Deputy Director of Business Services at the Fresno Regional Workforce Board and has consulted business from a wide variety of industries and stages in developing growth-oriented business and marketing systems. He has also been a lecturer at several universities, including UC Riverside, Seoul Women's University, Yonsei University, as well as at Fresno State's Craig School of Business. Kevin joined the Fresno State Viticulture and Enology team in March 2013. 

Fall Semester course:  Enology 173 Wine Marketing